iWorld
Eros Now expands existing partnership with BSNL
MUMBAI: Eros Now announced that it has further expanded its existing partnership with the state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL), with a core focus of entertainment on demand consumption in tier 2 and tier 3 markets of India.
This launch of bundled subscription vouchers further strengthens Eros Now’s reach by bundling subscriptions and launching three new BSNL special tariff voucher plans that will provide consumers access to a wide variety of online content. These subscription vouchers are both affordable and convenient as consumers can save on subscribing to video streaming platforms without compromising on the entertainment portfolio offered by Eros Now.
BSNL offers its massive customer base with varied choices to choose the best tariff pack, and this alliance with Eros Now enables the telecom company to provide access to online entertainment. Eros Now is bundled for 24 days on the prepaid recharge pack of Rs 98, while the value of Rs 298 has Eros Now for 54 days and another pack of Rs 1,999 for 60 days that customers can choose from.
These prepaid recharge packs are a doorway for consumers to access Eros Now’s massive content catalogue including 12,000+ movie titles, original shows, music videos, short-format content – Eros
Now Quickies and much more. BSNL, which has a strong foothold in the heartland of India, further entices its existing customer base and potential customers by offering the best of entertainment available on Eros Now.
A recently-published Ovum-Amdocs report indicates that as many as 50 per cent of mobile users are willing to pay for a premium media service via their carrier bill if offered at a discount or with an extended free trial. These opportunities benefit both cellular telecom players as well as OTT platforms that generate a meaningful amount of subscription revenue through bundled offers.
Commenting on the development, Eros Now CEO Ali Hussein said: “India’s rural market is increasingly exploring entertainment options on the go. BSNL is one of the strongest telecom players in India and offering Eros Now’s entertaining content library to the customers is a step further in fulfilling audiences’ growing appetite for OTT. These numerous special tariff packs attract different customers who have varied choices and expand our reach by connecting with the heartland of India.”
BSNL director (CM) Sushil Kumar Mishra added, “Entertainment has been one of the key drivers to attain greater reach in the telecommunication industry in recent times; the trend will only grow in the years to come. We at BSNL always strive to provide customers with unparalleled services at an affordable price. The three-pack subscription vouchers offering Eros Now content allows the audience to explore the best of online video streaming service and its huge content library of entertainment.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
