iWorld
Eros Now enters Sri Lanka with Dialog Axiata
MUMBAI: Dialog Axiata, Sri Lanka’s premier connectivity provider, has announced its partnership with India’s video over-the-top (OTT) platform Eros Now. This association allows users to seamlessly browse through over 20,000 hours of original Indian content in over 10 languages.
Available via the Dialog ViU app, Eros Now gives subscribers access to a high-quality content library which comprises of over 11,000+ movies with multi language subtitles, originals, music and entertainment shows in high definition (HD). Additionally, along with a vast library of diverse content, the app will allow users to curate movie and content playlists, receive personalised recommendations, view content offline and sync all devices for a superior viewing experience.
There will be a monthly fee of Rs 100 and taxes.
Speaking on the launch Dialog Axiata PLC senior general manager – global and content services Mangala Hettiarachchi said, “Dialog has always strived to provide customers with the best video experience on the best streaming network in Sri Lanka. Dialog ViU has allowed approximately one million customers to access the best of local, regional and international entertainment, and we are proud to exclusively partner with Eros Now, to give Dialog ViU users further access to an impressive content catalogue of Indian blockbusters.”
Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said, “We are delighted to announce our arrival in Sri Lanka with our partner Dialog Axiata PLC. This partnership will help us offer the subscribers in Sri Lanka a one-stop-shop where they can watch a wide variety of Indian language, Bollywood and regional content. Sri Lanka is a growing market for digital entertainment and we truly believe that Eros Now’s extensive content bouquet will appease the audiences increasing entertainment demands.”
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
