iWorld
Eros Now enters Bangladesh market
Mumbai: Eros International Plc-owned OTT platform Eros Now today announced its association with Allianz International Holdings Ltd, a holding company and investment house with a significant presence in the middle-east, Africa, Asia and North America. The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that makes it one of the leading organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.
Bangladesh is home to a large audience base that consumes Indian entertainment content, especially Bollywood movies. Given its proximity to India, the Bangladeshis share various similarities and tastes, including their appreciation for Bollywood and other Indian content. The Eros Now-Allianz Holdings partnership will enable the former to expand its offering to the country and capture a large share of audience. The content catalogue of Eros Now comprises over 12,000 movie titles, original shows, music videos, international shows, and short-format content category Quickie, to name a few.
As a distribution partner in Bangladesh, Allianz Holdings will expand Eros Now’s reach and business by distributing the online streaming platform to telecom and internet providers, OEM’s including set-top boxes and TV sets as well as promote the brand in the country through marketing tie-ups. Eros Now’s physical subscription card will also be available in more than 100,000 retail outlets, thus offering Bangladeshis easy access to premium entertainment content.
Eros Digital chairman-CEO Rishika Lulla Singh said: “Strategic market expansion has further strengthened the growth of Eros Now. The association with Allianz Holdings enables us to offer our wide-ranging Indian entertainment content, especially popular Bengali movies, to the wide consumer base in Bangladesh. The content line-up includes some incredible titles such as Goopy Bagha Phiray Elo, Hirak Rajar Deshe, Mauchaak, Rup Katha Noy that will certainly entice the Bengali movie fan base as we deepen our reach in the underserved market.”
Eros Now CEO Ali Hussein commented: “Indian content has unprecedented demand in South Asian countries including Bangladesh. We are constantly building a stronger connect with audiences across the globe by partnering with the most trusted brands. Allianz Holdings and we share similar ideologies; the distribution portfolio will thus enable us to tap a massive fan base for Indian online content in Bangladesh.”
Allianz Holdings Ltd CEO Sakib M Rahman adds: “Allianz Holdings has over the years earned the reputation of rapidly developing business environment with a strong understanding of local culture. Eros Now is one of the most preferred Indian online streaming giants offering a wide variety of content that will entice the Bangladesh audience. Our strong distribution network focuses on serving the video-on-demand service to the potential consumers across the country.”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
