iWorld
Eros Now appoints Rachin Khanijo as VP marketing
MUMBAI: Eros Now, the digital platform of Eros International, has appointed Rachin Khanijo as VP marketing. In April this year, the streaming service expanded globally and is now available to Amazon Prime members on Amazon Channels across the US and UK with a subscription fee of $7.99 and £5.99 per month respectively. Eros Now is led by Rishika Lulla Singh.
According to reports, Eros Now’s paid subscriptions grew from 5 million at the end of 2017 to 7.9 million in the first quarter of 2018. That’s a 58 per cent increase from the previous quarter.
Khanijo has over 13 years of extensive experience in varied roles in broadcast media and digital. Before joining Eros Now, Khanijo was hitherto brand director- filmfare, femina and good homes at World Wide Media (WWM) a Times Group company.
He also has experience of working with broadcasters. At Zee Entertainment Enterprises Ltd (ZEEL), Khanijo worked as a marketing head of &TV for four years. Prior to that, he was with Viacom18 as a associate director of Colors channel for more than 5 years.
He started his carrier with Ogilvy and Mather as an account executive in 2005. He then moved to Sony Entertainment Television as an assistant marketing manager of AXN.
With an in-depth knowledge of TV broadcasting, his expertise lies in subscription, business planning, forecasting and contracts.
He holds a MBA degree in marketing from LLAM Mumbai.
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Eros Now gearing up to build its brand with SVOD and movie positioning
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
