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Ericsson to acquire Microsoft’s IPTV biz Mediaroom
MUMBAI: Ericsson has reached an agreement with Microsoft to acquire its TV solution Mediaroom business. The acquisition, Ericsson believes, will make it one of the leading providers of IPTV and multi-screen solutions with a market share of over 25 per cent.
Mediaroom is situated in Mountain View, California and employs more than 400 people worldwide. Ericsson expects to close the acquisition during the second half of 2013.
Ericsson SVP and Head of Business Unit Support Solutions Per Borgklint said, “Ericsson‘s vision of the Networked Society foresees 50 billion devices to be connected via broadband, mobility and cloud. Future video distribution will have a similar impact on consumer behavior and consumption as mobile voice has had. This acquisition contributes to a leading position for Ericsson with more than 40 customers, serving over 11 million subscriber households. In addition, Ericsson will be powered with senior competence and some of the most talented people within the field of IPTV distribution.”
The global IPTV market is estimated to reach 76 million subscribers in 2013 with revenues of $32 billion growing to 105 million subscribers and $45 billion in 2015.
“Mediaroom is the leading platform for video distribution deployed with the world‘s largest IPTV operators. This strategic acquisition positions Ericsson as an industry leader thanks to the skills and experiences of the talented people of Mediaroom combined with Ericsson‘s end to end service capabilities,” Borgklint concluded.
The total media solution portfolio of Ericsson in the TV and video space combined with a further increased focus on consumer needs will be the foundation for providing services to end users. The importance of video distribution capabilities for the customers and their consumers will be increasing as more and more LTE networks are deployed and filled with smartphone users.
“We are proud of the number one IPTV market position that we have achieved with Mediaroom. Ericsson‘s complementary portfolio of TV and networking services will help drive the future growth and development of Mediaroom,” said Microsoft Corporation Corporate VP Tom Gibbons. “Ericsson is positioned to be a valuable strategic partner for operators and TV service providers around the world as the IPTV market evolves.”
Microsoft Mediaroom is the TV technology behind many of the world‘s leading television service providers like AT&T U-verse, Entertain of Deutsche Telekom, Telefonica, TELUS Optik TV(TM) and Swisscom. Mediaroom-powered TV services are offered on more than 22 million set top boxes deployed throughout the Americas, EMEA and APAC.
Ericsson already sees that the ever-changing behaviors of TV consumers are evolving faster than ever. Speed of innovation and intelligent solutions drive consumer propositions in TV anywhere. This development will continue to fuel the industry as convergence becomes reality. The development requires content owners, broadcasters, TV service providers and operators to re-think their propositions.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
