IPTV
Ericsson launches end-to-end IPTV solution
MUMBAI: Ericsson has unveiled an end-to-end IPTV solution, which will make possible a complete range of IPTV services, such as broadcast TV, video on-demand, network personal video recording and electronic programming guides.
According to an official release, Ericsson’s solution provides telecom-grade performance, meets scalability requirements and involves complete life-cycle management. It also includes guidelines for integration with IP Multimedia Subsystem (IMS) functions, such as charging and end-user authentication, which is unique on the market. It combines its portfolio with key products from world-leading partners.
Ericsson Multimedia Solutions VP Claes Ödman says, “IPTV is much more than traditional TV broadcast over the IP network – it is about integrating media with communications services to deliver personalized, interactive television no matter where the viewer is.”
The end-to-end solution is the first step in Ericsson’s long-term evolution of TV services.
“Based on our broadband experience, our standardization efforts and our global IMS leadership, Ericsson has a long-term vision for TV and a migration path to help operators meet the challenge,” Ödman says.
Ericsson’s vision of personalized IPTV services delivered over broadband is based on open standards, including the combination of Digital Living Network Alliance (DLNA) technologies, for digital entertainment, with the IMS standard for delivering enriched communications services. Ericsson is committed to working with appropriate standardization bodies to achieve economies of scale and inter¬operability in IPTV reference architecture and interfaces, the release adds.
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
