GECs
Epic widens reach; launches on Dish TV
MUMBAI: With a view to broaden its reach, segmented Hindi entertainment channel Epic has now hopped on to the Dish TV direct to home (DTH) platform.
Epic will be available on Dish TV on channel no. 121. The channel will be available to all Dish TV subscribers on free preview till 1 July, 2015. Epic specializes across genres such as action, drama, comedy, supernatural and narrative non-fiction content, set against Indian historic and mythological eras.
Dish TV India COO Salil Kapoor said, “Being a pioneer and market leader, Dish TV has always stood up to its promise of providing maximum entertainment to its customers. We are delighted to add Epic to our bouquet of channels. With this addition, Dish TV maintains its leadership in Hindi entertainment with maximum Hindi GEC in the industry. The Epic channel’s offering will enable our consumers to watch the very best of the segmented Hindi entertainment in the space of Indian history and mythology.”
Epic founder and managing director Mahesh Samat added, “We are happy to announce our availability on Dish TV, which is Asia’s largest DTH brand. It will extend our reach to a wide spectrum of Dish TV users and will allow them to experience high quality stories on Indian history and mythology.”
With this, Epic is now available across key DTH players such as Tata Sky, Airtel, Videocon, Dish TV, and Reliance Digital TV along with major cable players like Hathway and Den Networks amongst others.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
