iWorld
EPIC ON partners with CloudWalker
MUMBAI: EPIC ON, the premium OTT platform known for its diverse India-centric content by IN10 Media Network, today announced a significant partnership with leading online smart TV brand CloudWalker. This partnership enables EPIC ON to be pre-embedded into CloudWalker smart screens and smart TVs, allowing users quick and easy access to the platform’s exceptional content library.
EPIC ON hosts a wide array of series focused on the premise of ‘India’s Storytellers’, and will be soon adding a mixed bag of content formats for its new and revamped avatar. Apart from the existing premium library of EPIC ON, Cloudwalker users will have access to live stream the network’s linear broadcast channels: EPIC TV – India Ka Apna Infotainment, ShowBox – Apna Music, Apna Swag and newly launched Filamchi – Filman Ka Laalchi. With this partnership, EPIC ON further strengthens its penetration in the smart TV market with CloudWalker’s 4K LED Smart Screens, thus accelerating its progress towards reaching a new set of viewers.
Along with CloudWalker Smart TVs, EPIC ON will also be part of Cloud TV OS, a certified AOSP operating system for Android-based smart TVs. EPIC ON is now a built-in app for all Cloud TV OS powered Smart TVs like Daiwa, Shinco, Videotex, Telefunken, Hyundai, Lloyd amongst the others.
EPIC ON COO Sourjya Mohanty said, “The Indian market has seen a rapid growth in the demand for Smart TVs and eventually the new offering of Smart Screens from CloudWalker. This shift in the consumption pattern enables us to partner and provide our high-quality content across various screens. Our association with the smart technology driven company CloudWalker, is a step forward in providing a seamless viewing experience along with further expanding our reach within Smart TV users.”
CloudWalker president Jagdish Rajpurohit said, “In this age of digitization, consumers’ TV consumption patterns are rapidly evolving. They are now constantly looking for intelligent entertainment solutions that can allow them to easily stream a wide variety of entertainment content. We are delighted to partner with EPIC ON that offers an incredible collection of entertaining and informative India-centric TV shows, short videos, documentaries, and specials across multiple content genres. Our users will now be able to subscribe to EPIC ON as well as the ShowBox Music channel along with thousands of hours of entertaining digital content available on CloudWalker’s Smart Screens and TVs. By bringing this vast gamut of uninterrupted immersive content, we are looking forward to an affirmative response from our users.”
Arjun Bajaaj, director – Videotex International, CEO and founder – Daiwa and Shinco, said, “We at Videotex, want to bring the ultimate end to end experience for our OEM customers as well as our brands Daiwa, Shinco and Telefunken in India. In sync, we are glad to partner with EPIC ON which has very detailed and enriched content across genres especially for the Indian audience – Hindi language TV shows, Sports, Mythology etc. Our partnership shall strengthen the Home entertainment eco-system, with the wide base of OTT content curated for our varied demographics."
Along with being available on the CloudWalker Smart TVs, EPIC ON smartphone app is also available across iOS, Android, Apple TV, Android TV, Fire TV and others.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
