iWorld
EPIC On offers motion comics, podcasts, e-books, games and more for audience
MUMBAI: After showcasing EPIC Channel’s acclaimed content library and original stories, IN10 Media’s premium streaming platform will go beyond long and short-form video content. EPIC On is all set to add a mixed bag of content formats for the discerning audience in the new and revamped avatar. From Graphic Motion Comics, Podcasts & Audiobooks, E-books, Gaming, Trivia, Interactivity and more will be available along with the primary offering of premium long-form video content. Simultaneously, the platform is gearing to ramp up its enviable video library through originals, acquisitions, licensing, and partnerships in regional languages along with its core offering of Hindi-language content.
With this move, IN10 Media aims to further strengthen the positioning and promise of the EPIC brand as India’s Storytellers, and expand the reach of its brand message to include audiences that consume content in regional languages, and in formats other than video.
IN10 Media managing director Aditya Pittie said, “Within a remarkably short period of time since the digital explosion, driven by extremely affordable data, the range and magnitude of content available for consumption has grown exponentially. So has the various ways in which it can be consumed, and offerings can no longer be about just volume, but also variety. Content delivery in the most appropriate format and language, along with robust distribution will define the success of OTT platforms this decade and EPIC On is ready for this new innings.”
The platform also hinted at announcing some marquee originals and partnerships in the coming weeks.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
