iWorld
Epic On now streaming on Airtel Xstream platform
KOLKATA: Premium OTT platform Epic On has tied up with Airtel Xstream to offer its users the Epic On subscription at a special price.
The partnership would allow Xstream users to access the comprehensive library of thousands of hours of titles ranging from movies, TV shows, and documentaries.
There is a constant rise in demand for OTT from not just the urban and tier-1 cities, but also within the tier-2 and tier-3 cities across India. The upsurge continued through the year 2020 as outdoor entertainment venues remained under an extended lockdown. Amid this, streaming platforms have grown phenomenally and consumers have re-calibrated their expenses from outdoor entertainment to OTT subscriptions.
IN10 Media Network managing director Aditya Pittie said, "IN10 Media Network is committed to engaging with its audience across varied geographies and demographics through its outstanding content. With handpicked TV shows, documentaries, and movies we have witnessed the franchise of Epic On grow, and Airtel’s reach and distribution will further bolster its growth.”
Epic On chief operating officer Sourjya Mohanty said, “We are elated to collaborate with Airtel Xstream and offer our content on their platform. This partnership will allow us to cater to a larger segment of entertainment seekers across India by augmenting our reach in tier II and III markets. Through the discounted subscription model on the Airtel Xstream platform, we will be able to provide our premium content to a new set of the digital audience.”
Airtel Xstream customers can now avail of the Epic On subscriptions at a discounted price. A one-month Epic On subscription will cost the Airtel Xstream customers Rs 29 whereas and annual subscriptions are available at Rs 249.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
