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Entries invited for Digital India Awards 2016 with three new categories
NEW DELHI: Three new categories have been added to the Government’s Digital India Awards (earlier known as the Web Ratna awards) for which entires have been invited Indepence day, 15 August.
The three new are ‘Web Ratna District’ to reward the accomplishments of the District administration displaying exemplary focus on providing online services and information to the citizen; ‘Outstanding Digital initiative by Local body’ for felicitating outstanding Local Body initiative with a focus on providing exemplary information quality, extent of services provisioning by assessing the service maturity level, service catalogue, transparency, cost effectiveness and efficiency enhancement in terms of service delivery; and Best Mobile App to honour the Best Mobile App launched by a Government entity. Nominated app should have well designed and intuitive mobile interface.
According to an official press release, “this new avatar of WebRatna reflects the overall vision of making India a Digital Superpower, and the focus is on the digital initiatives and citizen engagement.”
The existing categories unil now were” Exemplary Online Service; Most Innovative Citizen Engagement; Web Ratna – MINISTRY/DEPARTMENT; Web Ratna – STATE/Union Territory, and Open Data Champion.
Details are available on website http://digitalindiaawards.gov.in.
The release said: “If you are a part of Government entity which provides e-services or have citizen engagement, which has a prominent impact on the betterment of common man, and you feel the initiative deserves honouring, this is the right opportunity for the project to win a Digital India Award. The nomination could also be for an established initiative or a recently improved service, which has the desired potential. If you have come across any other such digital initiatives, please feel free to encourage the concerned authority for applying to the relevant category”.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
