News Broadcasting
Entertainment industry submits its budget wish list to Swaraj
A five-year service tax holiday and waiver of customs duty on broadcast uplinking equipment figured prominently in the entertainment industry’s pre budget pitch to information & broadcasting minister Sushma Swaraj on Monday.
The delegation comprising Ficci, CII and the Indian Broadcasting Foundation (IBF) met Swaraj and made a strong representation on several issues that have dogged the industry. Maintaining that the service tax on broadcasting would fetch the government only Rs 1450 million, the representatives asked Swaraj to seek a five-year tax holiday from finance minister Yashwant Sinha. Swaraj is scheduled to meet Sinha on 16 January with the representations. Delegates of the three organizations were unanimous in seeking removal of customs duty on uplinking, downlinking and cinematographic equipment.
A CII release says the chamber has recommended that the customs duties on content creation software like digital camcorders, digital video and tape recorder, digital video tapes and video monitories, which are between 51 and 63 per cent, should be abolished in five years. CII has said that all recorded CDs should be exempted from excise duty and if not possible, a flat rate of Rs 4-5 should be levied. On the issue of piracy, CII has said that an anti-piracy fund should be set up with contributions to such funds be exempted from income tax.
While at it, the industry has also sought the setting up of a Rs 1000-million fund to enable small and medium newspapers easy access to low interest funds. Co-chairman of the Ficci entertainment committee Amit Khanna has said that the delegation also sought the rationalisation of certain direct taxes, including that pertaining to advance tax on films. Among those who attended Monday’s meeting were Aaj Tak CEO G Krishnan, Sahara TV’s Mahesh Prasad, ESPN country head Manu Sawhney, IBF executive director Bhuvan Lal and CII president Sanjiv Goenka.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
