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I&B Ministry

Entertainment industry gears up for Frames 2003

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MUMBAI: More than 50 overseas speakers, along with media industry leaders are expected to participate in over 24 business sessions at Ficci Frames 2003, the three day convention that will span the entire gamut of the entertainment industry in the country.

The three day convention that kicks off on 14 March will discuss diverse topical issues like television programming and branding and filmmaking, along with a Trading Hub, an exhibition showcasing the Media and Entertainment Industry and presentation of industry reports on the Entertainment Industry and related legal issues. It will also provide an unique opportunity for industry professionals to meet and discuss policy issues with the key government officials.

The convention will be attended by business delegations from – UK, USA, France, Australia, New Zealand, Canada, Hong Kong, South Africa and Fiji . Speakers at the various sessions include the likes of Sunil Lulla, Executive Vice President, SET, Anurradha Prasad, Managing Director. B.A.G Films Ltd, Tarun Katial, Senior Vice President, STAR India PVt. Ltd, Aanand Mahendroo, Mg Director, Advance Entertainment Network Ltd, Nikhil Alva, Miditech Pvt. Ltd. .

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A session on crystal gazing on the broadcast scenario of 2008 will have industry leaders sharing their vision of the future for the industry, while other sessions will grapple with the issue of how media brands can weather bottlenecks like prohibitive entertainment tax and other regulatory issues. There will be sessions on an international media perspective on the Indian entertainment Industry, to be attended by Derek Elley, Senior Film Critic, Intl Variety London, Janine Stein, Editorial Director, TV Asia and Scott Rosenberg, Mg Director, Asian Movie Works, among others.

Other sessions include those on different revenue streams for the media industry, the future of radio in the country, conditional access (to be moderated by indiantelevision.com CEO Anil Wanvari), DTH, branding across platforms and marketing – the global playfield.

A day prior to Frames 2003, a seminar on Technology for Information, Media and the Entertainment Industry will be held under the aegis of Frames, which will deal with issues like venture capital financing and mentoring, animation and technology.

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I&B Ministry

Government sets up AI governance group to steer policy

AIGEG to align ministries, assess jobs impact, guide AI deployment.

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MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.

The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.

At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.

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The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.

In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.

The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.

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In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.

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