I&B Ministry
Ensure flow of undiluted and unadulterated information to the people: Naidu
NEW DELHI: ,Venkaiah Naidu who has assumed additional charge of Information and Broadcasting held until now by Finance Minister Arun Jaitley, has said communication processes are critical for empowering people with information that would enable them to fulfill their aspirations.
He said the government’s mission would be to enable public communication for the development of the country and the community. Naidu told newspersons after taking charge yesterday that he would be guided by the principle of ‘Communication for Development of the Community and the Country” and the basic principles of “Reform, Perform, Transform and Inform”.
The government was a “reservoir of Information” relating to various aspects of a common man’s life. It was important to ensure proper flow of such information -“undiluted and unadulterated” – for broadening common man’s understanding of key policy initiatives of the government. This would facilitate the task of information empowerment, thereby creating an enabling environment for key stakeholders.
The minister said it was important to position various media units as credible brands for effectively serving the information needs of the people. He referred to the process of change ushered in by the Prime Minister Narendra Modi, which touched upon the attitudes of key stakeholders thereby reorienting our approach and understanding towards the concept of development. In order to achieve this goal, it was important to mainstream effective communication as an input to realize this change.
Jaitley, minister of State for I and B Rajyavardhan Rathore, secretary Ajay Mittal, Director-General (Media and Communication) in Press Information Bureau Frank Noronha and other senior officers of the ministry were present.
Naidu who already holds the urban development, housing and poverty alleviation ministry, but was divested of the parliamentary affairs portfolio in the latest reshuffle.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
