Hindi
Engaeyum Eppothum records strong opening in Tamil Nadu
MUMBAI: Fox Star Studios and AR Murugadoss Productions‘ maiden co-production in Tamil Engaeyum Eppothum, released on 16 September, has recorded 80 per cent opening in Tamil Nadu.
Said producer Murugadoss,"The film has been released in 128 theatres across Tamil Nadu and has received very positive response from the people. The feedback from all release centers is very good. We plan to start our second co-production film in Tamil, very soon."
The film narrates the story of two couples whose lives are affected in a tragic road mishap. With story, screenplay, dialogue and direction by M Saravanan, the film has been appreciated for its strong message and powerful performances.
"The enthusiastic response to the film proves that audiences are keen to watch good cinema, even without big stars. We look forward to making more such interesting films in Tamil and other regional languages as well," averred Fox Star Studios CEO Vijay Singh.
Engaeyum Eppothum will also be released in other markets including Bangalore, Andhra Pradesh, Delhi and key International markets in the subsequent two weeks.
The film is the first of a two-film deal for co-producing Tamil films between Fox Star Studios and AR Murugadoss Productions.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
