eNews
EndemolShine India’s Bigg Boss Kannada season-ten delivers record ratings
Mumbai: The tenth season of Bigg Boss Kannada, aired on Colors Kannada, streamed on Voot, and hosted by Superstar Sudeep Kiccha, has outperformed all expectations, marking a milestone decade for the franchise in Karnataka, with the finale episode breaking all records with an 11.5 ratings, the highest of all seasons. Produced by EndemolShine India, the innovative promotion and positioning of the season paid off, with reality weekly ratings soaring to 7 and 8, the highest for any season of Bigg Boss Kannada. The launch episode itself garnered a 7.1 rating, becoming the second-highest-rated episode in the history of the show. As the season progressed, Bigg Boss Kannada became the number 1 show in Karnataka, leading the 9:30 to 11:00 slot.
Banijay Asia and EndemolShine India founder & group CEO Deepak Dhar expressed his excitement about the season’s performance, stating, “Bigg Boss Kannada Season 10 has been a remarkable journey, not just for us but for the entire Kannada-speaking audience. Celebrating a decade of Bigg Boss in Karnataka, we aimed to make this season extraordinary with ‘Happy Bigg Boss,’ and the response has been overwhelming. We are proud to lead the entertainment slot in Karnataka, and this success reinforces our commitment to delivering high-quality, engaging content, year after year.”
This season was introduced as ‘Happy Bigg Boss’, transforming the show into a 100-day festival for Karnataka. The innovative launch strategy involved 100 dedicated Bigg Boss fans using live voting pads on stage, rating contestants, and thus, determining team divisions and immediate eliminations right from the start. This unique approach, along with engaging weekly tasks and creative content, kept the audiences truly engaged.
Bigg Boss, an adaptation of Big Brother, continues to be a global entertainment phenomenon, airing in over 45 territories annually. In India, the franchise extends across multiple languages and geographies, including Hindi, Telugu, Tamil, Kannada, and Malayalam, showcasing the wide appeal and versatility of the format.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
