iWorld
Endemol Shine Group partners with Plex for extensive catalogue deal
MUMBAI: Global content creator, producer and distributor Endemol Shine Group today announced a multi-territory content partnership with Plex, the global streaming media company that brings your favourite content together in the highest-rated OTT video app.
The agreement includes a raft of programming from Endemol Shine Group’s extensive library, which will be available for Plex users across the US, UK, Canada, Australia, Germany, France, Italy and Spain.
Popular titles, spanning a broad range of genres, include Anthony Bourdain: Parts Unknown, Bananas in Pyjamas, City Homicide, Deal or No Deal, MasterChef, McLeod’s Daughters, Mr Bean and Peaky Blinders*.
Kasia Jablonska, head of digital distribution and monetisation, Endemol Shine Group, said: “We are very pleased to launch another partnership, which demonstrates the enormous popularity of Endemol Shine’s catalogue. Plex is a unique platform, combining more types of content in one solution than any other streaming service in the industry, including a media storage solution and an original media player experience with a vast media library. We are looking forward to working and growing our business together.”
“Plex has always served a global audience and growing our library of content available around the world has been a top priority,” said Shawn Eldridge, vice president, strategic alliances and content, at Plex. “The quality of the Endemol Shine library is sure to appeal to a wide range of audiences and these titles are welcome additions to the Plex platform.”
Offering all types of content together in one app, Plex is the world’s most comprehensive streaming platform. Through Plex, consumers have access to free, on-demand movies and TV shows, podcasts, web shows, news, music, over-the-air live and recorded television, as well as personal media collections. By offering access to this diverse range of content mediums, Plex provides cross-content discovery options, helping identify movies, TV, news, podcasts, and web shows consumers might enjoy based on what they’ve already watched or listened to. This advanced technology reduces decision fatigue about what to watch, making the entertainment experience actually entertaining instead of overwhelming.
Endemol Shine Group showcase their catalogue of content beyond linear through licensing and self-publishing content and curated channels across a variety of digital platforms. From YouTube to Facebook, TikTok, Amazon, Roku, Samsung TV Plus and Tubi to name a few, Endemol Shine Group maximises opportunities across their deep content library which contains 68,000 hours of programming.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
