GECs
Endemol posts 24% growth in turnover
MUMBAI: Televison format creator and distributor Endemol has announced its results for 2006.
It recorded a turnover of 1,117.4 million euros. This was a 24.1 per cent growth compared to 2005. Organic growth was 20.9 per cent.
Net income attributable to the shareholders was 96.8 million euros which is 8.7 per cent of the turnover. This marks a 17.2 per cent growth compared to 2005.
Earnings per share was 0.77 euros compared to 0.66 euros in 2005. The company says that there was growth in all genres. There was a 22.2 per cent gain in non-scripted, 8.5 per cent growth in scripted and 65.3 per cent rise in digital media. Growth, it says, took place in almost all territories. The standout performers were the UK, US, Italy and Spain.
Endemol CEO Elías Rodríguez-Viña said, “In the last year we have managed to grow in all areas of our business activities, as well as in almost every territory. We are especially pleased with the performance of Deal or No Deal, which has climbed to second place in our Top 10 formats, and which we believe has a very promising future.
” We are also confident about the future prospects of other game shows launched following the success of Dond. For example, 1vs100, a revamped game show from our library, is now being produced in eight countries, and continues to roll out worldwide following successful launches in the US and the U.K.
“Our creative strength and worldwide distribution network are key assets for creating local and global hits, expanding our business and adding value to our company. The acquisition of Endemol France is expected to be earnings enhancing, before acquisition-related amortization, for Endemol from the first year. With Endemol France back into the Group we are looking forward to another year of strong growth in 2007.”
Under expected market circumstances, we forecast to grow organically by 5-7 per cent. Including the reintegration of Endemol France turnover is expected to grow by more than 20 per cent in total in 2007.
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
