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Endeavor Streaming promotes Anshul Jaiswal to director sales, engineering
MUMBAI: Anshul Jaiswal, a veteran of the over-the-top video technology arena, has taken the plunge into a more elevated position at Endeavor Streaming, assuming the role of director, sales engineering for the EMEA and APAC regions.
During his previous stint as presales engineer at the same firm, Jaiswal made quite the splash, reeling in 12 new sports and media clients with an annual recurring revenue exceeding $15m. His knack for engaging with C-suite executives and orchestrating cross-functional teams has clearly not gone unnoticed by the powers that be.
Endeavor Streaming is the leading provider of over-the-top video digital entertainment technologies with prestigious clients including WWE, Real Madrid, UEFA and others who have been caught in the company’s net.
Before diving into Endeavour’s talent pool, Jaiswal cut his teeth at Accedo.tv, where he swam upstream from presales engineer to senior manager of strategic accounts in Asia over a four-year period. Earlier career tributaries include stints at Amagi Media Labs, Sharp Vision and Siti Cable Network, where he first got his feet wet in the digital entertainment ecosystem.
The newly minted director brings to the table an impressive arsenal of skills, ranging from bid management and solution selling to strategic thinking and CXO-level engagement—presumably a perfect storm of talents for navigating the choppy waters of the competitive streaming technology landscape.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
