iWorld
Eloelo app collaborates with Munawar Faruqui to launch new ‘Status’ feature
Mumbai: Homegrown live social media platform Eloelo app has introduced a new ‘Status’ feature on its platform in collaboration with Bigg Boss 17 winner Munawar Faruqui. The status feature helps user on the app to express their mood, feelings and state of mind through celebrated quotes and shayari with their name and photo. Munawar, known for his shayari, has been a hit with users on Eloelo app. The app has also reached over 50Mn users on its platform, reaching top rank on Google Playstore in the entertainment category.
The collaboration comes after a banter on social media between Munawar and Eloelo app, with the brand revealing it as a way of announcing the new feature through a personality like Munawar. The announcement buzz was created with the Bigg Boss winner expressing his disapproval on Eloelo using his fame and shayari to gain traction. It was soon followed by the Eloelo Founder and CEO Saurabh Pandey issuing a formal apology on the same & inviting Munawar to come live.
Eloelo will be organising a live session for its users with Munawar himself on 15 February at 7 PM.
Eloelo App CEO & co-founder Saurabh Pandey said, “Eloelo stands as a brand dedicated to providing individuals with a virtual space for belongingness & expression, hence, we are thrilled to collaborate with Munawar to launch or new ‘Status’ feature. As the winner of Bigg Boss, Munawar embodies the spirit of authentic self-expression, aligning seamlessly with our brand values. We believe his strong persona and commitment to individuality makes him the perfect choice for the launch of this exciting new feature.”
The new Status feature will include a variety of shayaris and quotes which will feature content across genres like love, breakup and motivation and more. The app will also allow ‘status share’ options for its users to further share quotes and shayaris on other platforms along with free personalizations like adding name, photo, etc. The app is currently hosting a contest for users to share these quotes and shayaris as their status.Additionally, Top 10 winners of the contest will interact with Munawar in a live video session on 15 February at 7 PM.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
