iWorld
Election fever on YouTube
MUMBAI: As the Indian general elections inches closer to its end and political campaigns hit a high fever, netizens are taking to YouTube to catch up on the latest political news stories, election speeches, political spoofs and more.
The popularity of these videos on YouTube ascertains that people in India are not just taking keen interest in the current elections but also have a great appetite for politics related humour.
The list is compiled by views from India in the politics category for the month of March 2014.
Arvind Kejriwal from Aam Aadmi Party tops the chart with six out of 9 videos featuring him in videos ranging from news reports, spoofs and speeches. Times Now’s Arnab Goswami’s show ‘Frankly Speaking’ also got a number of eyeballs on video-sharing website for his interview with Rahul Gandhi and Lalu Prasad Yadav. The list also features Pawan Kalyan’s speech in Telugu and a speech by Navjot Singh Sidhu in the Parliament.
Top 9 political videos for March 2014
Arvind Kejriwal and Punya Prasun Bajpai Exposed
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Official Dukhdarshan News Tragediwal Kejriwal Expose 1080 Full HD
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Aaj Ki Baat: India TV exposes Kejriwal’s lies
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Mr.Arvind Kejriwal – LIVE India2day Conclave – 07March2014
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Pawan Kalyan Speech in Jana Sena Party Launch Part-1 of 6
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Frankly Speaking with Rahul Gandhi – Full Interview
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What a speech Navjot Singh Sidhu awesome must watch
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Frankly Speaking with Lalu Prasad – Full Interview
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I apologise for the violence: Arvind Kejriwal after clashes
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iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
