e-commerce
eBay signs MoU with Uttar Pradesh govt for ‘One District One Product’ program
NEW DELHI: eBay today signed an MoU with the government of Uttar Pradesh for its ‘One District One Product’ program. The MoU will enable MSMEs in Uttar Pradesh to leverage eBay’s cross border platform and sell internationally across 190 countries. As part of the MoU, eBay will not only promote local art and crafts but will also help in skill development and self-employment.
This association will enable ODOP sellers and traders to seamlessly undertake e-commerce retail exports to over 190 markets in the world through a globally established marketplace platform.
To empower indigenous crafts and goods and support them with a competitive edge, eBay will offer special schemes (pricing and other benefits) curated specifically for sellers and traders associated with the ODOP cell. In addition to this, eBay will train and provide sellers with requisite knowledge and skill-set about various aspects of online retail including listing products online, shipping policies, and product descriptions amongst others to undertake transactions with audiences across the globe.
Government of UP additional chief secretary (ACS), MSME & export promotion Navneet Sehgal said, “the government is working to catalyze entrepreneurship and creating an ecosystem that promotes better market for outputs, such as handicrafts, leather products, wood & metal craft. At the same time, the MSME sector needs a bridge to swiftly tap hitherto unexplored opportunities and sell indigenous products in the international market. This is where the role of companies like eBay becomes pivotal. By leveraging partnerships with rural MSMEs and artisans, eBay, like our other eCommerce partners can help ODOP aligned artisans explore endless opportunities across the spectrum of indigenous skills. In order to achieve ‘Make in India’ greater heights, partnerships like these will play an important role in amplifying the multi-sectoral role that MSMEs can play. I hope eBay will also help us to become a global hub for exports of handicrafts and other goods”.
eBay India country manager Vidmay Naini said, “We are delighted to partner with the Government of Uttar Pradesh’s One District One Product program. Being a true marketplace, eBay has always recognized the immense potential and scope of MSMEs and artisans from across Indian markets. Through this association, we are delighted to introduce the sellers and artisans from Uttar Pradesh to a world full of opportunities across the globe. We will work in conjunction with the state government to further bring about modifications in policies hereby boosting e-commerce retail trade from Uttar Pradesh.”
“We are strongly in favor of the Hon’ble Prime Minister’s appeal to be local for vocal and promote Indian entrepreneurs globally,” added Vidmay Naini.
eBay will work closely with Government of Uttar Pradesh ODOP team to onboard sellers and expand their business globally. The association will also allow eBay access to relevant government bodies, industry, and trade associations and initiate meaningful dialogue to ease the norms for e-commerce retail exports in India.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
