DTH
E-auction for six DTH slots for DD Free Dish next week
NEW DELHI: The 14th online e-auction for filling up six slots for the direct-to-home (DTH) service of Doordarshan Freedish will be conducted on 11 and 12 August beginning with a reserve price of Rs 3 crore.
The e-Auction will be conducted by Synise Technologies, Pune on behalf of Prasar Bharati.
Prasar Bharati CEO Jawhar Sircar said earlier this week that the aim was to reach the target of 97 channels by October-end and 125 by March-end.
The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD website: www.ddindia.gov.in.
The participation amount (EMD) is Rs 1.5 crore which will be deposited in advance on or before 11 August by 12:00 noon along with processing fee of Rs 10,000 (Non-refundable) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.
Applicants have to deposit a Demand Draft of Rs 5,500 as registration amount (mandatory) favouring Synise Technologies, payable at Pune at the time of submission of the application.
The applicants must provide their e-mail address, contact numbers and uplink/downlink permission documents received from the concerned ministries, failing which their application will not be entertained in any case.
The demand drafts of unsuccessful bidders will be returned immediately or within a week after the e-auction process is completed.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
