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Dubbed ‘Fear Factor’ will sell: SJ Clement
MUMBAI: The land which sleeps, eats and breathes action has another reason to jump with joy.
Sun Network has decided to treat its viewers to high octane visuals in the form of the popular Hindi show Fear Factor: Khatron Ke Khiladi.
The show will be dubbed in Tamil, Telugu and Malayalam; the one hour episodes will be aired on its general entertainment channels (GECs). Dhil Dhil Dhil- Fear Factor will air on Sundays at 12 pm on Sun TV starting 29 June, Fear factor: Sahasa Veerulu- Veelu Denikaina Ready will be telecast on Gemini TV, Monday to Thursday at 9:30 pm from 23 June and Sahasigam- Fear Factor can be caught on Surya TV, Thursday and Friday at 8 pm.
Sun TV Network programming head for GEC channels SJ Clement says that the network is confident on garnering audiences from the show. “Immaterial of being dubbed content, it is the gut-wrenching action/adventure that the viewer wants and through the show we are giving them that entertainment,” he says dismissing any concerns related to the content being dubbed.
The only channel excluded from the dubbed version is the Kannada channel, Udaya TV. As a rule in the state, no dubbed content can be aired on any channel.
Agreeing on it, says DDB MudraMax AVP and head of south Anil Sathiraju, “Just as how dubbed south Indian movies work well on Hindi channels, the same can be said about the reverse. People have accepted dubbed content because of the novelty factor in it. Advertisers will also be keen on the show.”
Seasons 1, 2, 4 and 5 will be shown continuously till the entire stock is exhausted. Season 3 has been excluded since it had Priyanka Chopra as host and to keep the continuity of Akshay Kumar as anchor the decision was taken. However, it will slowly move on to the season 5 which had Rohit Shetty as the host.
“However, the effect Akshay and Rohit will have on the audiences will surely vary as Rohit is more popular down south,” adds Sathiraju.
The network however is not looking at recreating the show for the southern market anytime soon. The reason behind so is the high budget that needs to be pumped into creating one. Says Clement, “It is an expensive show. If this works, we shall certainly go in for producing the show in the respective languages.”
A cross channel promotional activity is planned along with radio spots and selected outdoor campaign. Digital activity through Facebook, Youtube, Twitter and Google+ is also in the pipeline.
Talks are currently on with sponsors and advertisers for the adventure show.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
