DTH
DTH players react to Budget 2015
MUMBAI: Some time before the presentation of the budget, the Direct-To-Home (DTH) Operators’ Association of India had sent its wish list to the Ministry of Information and Broadcasting (MIB) asking for certain demands to be fulfilled for the sector. The Budget 2015 saw a strong no-no with an increase in service tax from the current 12.36 per cent to 14 per cent and the demands not being fulfilled. Additionally, the date for the roll out of Goods and Service Tax (GST) has been announced.
Expressing his displeasure on the same, Videocon d2h CEO Anil Khera tells Indiantelevision.com, “The DTH and cable sector were ignored in the budget. The hike in the service tax will further be passed on to the consumers through the packs. Nothing from the wish list was taken into account.”
It may be recalled that the wish list had asked the service tax for DTH services to be put in the negative list of service tax. It had also demanded for infrastructure status for the DTH sector.
When asked for his reaction to the budget, DTH Operators’ Association president and Dish TV CEO RC Venkateish opines that he is happy that the GST date has been announced, while it was already known that the increase in service tax would be increased in two stages. “While the announcement of the GST date i.e 1 April, 2016 will have benefits, for the short term one would pay that extra one per cent, which is not material. The GST implementation will give us a substantial reduction in overall taxes,” he says.
Echoing his thoughts on the Budget 2015, Tata Sky CEO Harit Nagpal says that he was hoping that at least one of the two taxes that the industry pays to the Centre and the State would be absorbed, which did not happen. “We are the only industry that pays service tax to the Centre and entertainment tax to the state,” says Nagpal.
According to him, this long standing demand to negate one of the taxes was not granted and instead what one saw was the service tax being hiked. Differing with Khera’s point of view, Nagpal informs that the increase will not be passed on to the subscribers through an increase in price packs as the amount is minimal which is one per cent.
DTH
Dish TV moves court seeking level playing field with DD Free Dish
DTH player flags unfair edge as free platform reshapes pay-TV market
MUMBAI: Dish TV has approached the Kerala High Court, seeking a level playing field with DD Free Dish, the free-to-air satellite platform run by Prasar Bharati.
At the heart of the dispute is what Dish TV calls a regulatory imbalance. The company has urged the Ministry of Information and Broadcasting to bring DD Free Dish under the same rules as private direct-to-home operators, including mandatory encryption and compliance with the Digital Addressable System under existing laws such as the Indian Telegraph Act and the Cable Television Networks (Regulation) Act.
Private DTH platforms are required to encrypt their signals, meaning viewers need authorised set-top boxes and paid subscriptions. In contrast, DD Free Dish remains unencrypted, allowing access through basic equipment without monthly fees, a difference Dish TV argues creates a structural advantage.
In its petition, Dish TV has described the current framework as arbitrary and discriminatory, alleging it undermines constitutional guarantees of equality and the right to trade. The company pointed out that while private operators shoulder the cost of encryption infrastructure, licensing fees and regulatory levies, DD Free Dish operates without similar obligations despite scaling up significantly.
Originally launched to distribute Doordarshan channels, DD Free Dish has steadily morphed into a quasi-commercial platform. It now carries around 120 private channels and generates substantial revenue through slot auctions, with earnings rising sharply over the years, according to the petition.
The case also throws a spotlight on shifting dynamics within India’s television market. Pay DTH operators have been grappling with a shrinking subscriber base, which has fallen from nearly 70 million in 2021 to about 51 million in 2025. At the same time, DD Free Dish has expanded its reach to roughly 53 million households, buoyed by viewers in price-sensitive regions opting for free access over paid subscriptions.
The migration has been further fuelled by broadcasters placing popular channels on the free platform, making it an increasingly attractive alternative for households looking to cut costs.
The Kerala High Court has admitted the petition and scheduled the next hearing for June 2, 2026. It also noted that a recent notice by Prasar Bharati inviting regional channels to uplink on DD Free Dish without carriage fees until March 31, 2026 will remain subject to the final outcome of the case.
Regulators have already acknowledged the gap. The Telecom Regulatory Authority of India, in its July 2024 recommendations, proposed a shift towards an addressable system for DD Free Dish, though these suggestions are not binding. The government is yet to take a final call, mindful of the platform’s reach among millions of households.
The petition follows repeated representations from private players and bodies such as the All India Digital Cable Federation, all flagging the same concern: a fast-growing free platform competing in a paid market without the same rulebook.
As the courtroom battle unfolds, the outcome could redraw the contours of India’s pay-TV ecosystem, deciding whether the free ride continues or the rules of the game finally converge.
