I&B Ministry
DTH guidelines next week: Swaraj
Come next week and the government guidelines on direct-to-home services should be out if information and broadcasting minister Sushma Swaraj is true to her word.
Swaraj told reporters in New Delhi that the DTH guidelines had been sent back to the I&B ministry after being vetted by the law ministry, according to the Press Trust of India.
It was on 13 January that one of the major regulatory hurdles in the way of the launch of DTH services was lifted. A notification was issued which formally lifted the four-year-old ban on the establishment, maintenance, possession or dealing of equipment capable of receiving Ku band television broadcast signals.
The notification, effective immediately, amending the Radio, Television and Video Cassette Recorder Sets (Exemption from Licensing Requirements) Rules, 1997 removing prohibition for use of such apparatus in the frequency bands 4,800 MHz and above.
What the industry will be closely watching is whether there will a modification in the 20 per cent sectoral and foreign equity cap on DTH operations that the government is demanding. Swaraj has repeatedly said there will be no change in the guidelines issued in November 2000 despite strong lobbying from the industry for its increase.
I&B Ministry
Govt panel clears D2M broadcasting, flags stakeholder review
Policy momentum builds for D2M ahead of expected 2026 rollout
NEW DELHI: The government has taken a decisive step towards rolling out direct-to-mobile (D2M) broadcasting in India, with the Committee of Secretaries giving in-principle approval to the proposal while simultaneously ordering a deeper examination of stakeholder concerns, according to a Storyboard18 report.
People familiar with the discussions said the decision reflects the Centre’s determination to push ahead with next-generation broadcast technologies, even as it seeks to manage growing resistance from telecom operators wary of the impact on mobile video revenues.
The move follows a referral by the Ministry of Information and Broadcasting to the committee of secretaries, rather than placing the proposal directly before the Union Cabinet, as was initially envisaged. The inter-ministerial panel includes representatives from the Department of Telecommunications, the Ministry of Electronics and Information Technology, the Department of Space, and the MIB.
“The clearance keeps the policy engine running without ignoring due process,” said a senior industry executive, requesting anonymity. “It signals commitment without forcing a rushed decision.”
Public broadcaster Prasar Bharati, working with IIT Kanpur and Saankhya Labs, now part of Tejas Networks, is conducting D2M trials across more than 19 cities. The technology allows live television and multimedia content to be transmitted directly to mobile phones without internet connectivity or a SIM card.
Officials see D2M as a strategic public-interest tool, particularly for regions with weak digital infrastructure. Use cases include education, disaster alerts and emergency messaging. “This is being framed as a complement to telecom networks, not a replacement,” said an executive involved in the consultations.
Telecom operators remain unconvinced. They argue that D2M could undercut mobile video consumption, one of the sector’s fastest-growing revenue streams and have questioned both the commercial logic and technical robustness of the trials.
Industry body Cellular Operators Association of India has criticised the testing process, alleging departures from principles of transparency, consultation and technology neutrality, and has called for fresh trials with broader stakeholder participation.
The government and Prasar Bharati have countered these objections with technical evidence. Studies led by IIT Kanpur found that D2M operations in the 470–582 MHz band do not cause harmful interference with existing 4G and 5G networks, nor do they lead to abnormal handset heating. The findings were independently certified by Aracion Technology, a NABL-accredited firm.
The MIB has been among D2M’s strongest advocates, frequently pointing to India’s access gap. Of roughly 280 million households, about 190 million have television access, leaving nearly 90 million TV-dark. By contrast, the country has around 800 million smartphone users and another 250 million feature-phone users.
The newly constituted committee will examine spectrum frameworks, regulatory safeguards and stakeholder concerns, even as pilot deployments continue. Industry executives say the signal from the Centre is unmistakable. “The question now is execution, not intent,” said a senior broadcast executive.
Commercial rollouts are expected to begin by mid-2026, with wider launches towards the end of the year. The MIB has also appointed Ernst & Young as project management consultant to design a national D2M roadmap, including a viable revenue and business model.
