DTH
DTH channels being launched by September to impart education: Javadekar
NEW DELHI: Even as there is little possibility of Gyan Darshan getting revived on the television screen, 32 Direct to Home (DTH) Television Channels are to be used for providing high quality educational content to all teachers, students and citizens across the country interested in lifelong learning.
The 32 channels are proposed to be launched before September 2016. Initially the programmes will be in English but with the passage of time the programmes will be launched in regional languages as well.
Human Resource Development Minister Prakash Javadekar told the Lok Sabha today that the Government has approved a project to launch the ‘SWAYAM Prabha.’ There will be new content of four hours every day, which would be telecast six times a day allowing the student to choose the time of his/her convenience.
The main features of SWAYAM Prabha would be curriculum based course contents covering diverse disciplines such as arts, science, commerce, performing arts, social sciences and humanities subjects, engineering, technology, law, medicine, agriculture etc.
It would also cover all level of education: School education, undergraduate, postgraduate, engineering, out of school children, vocational courses and teacher training.
Gyan Darshan and Gyan Vani had been stopped on Doordarshan and All India Radio respectively when the Indira Gandhi National Open University failed to clear huge dues to the pubcaster for these channels.
However, these channels were later launched on the web, which was felt to be a bad alternative as the majority did not have access to internet.
IGNOU owed more than Rs 21.6 crore to All India Radio when it was shut on 30 September after the university failed to pay the outstanding dues for three years (for their 37 stations).
Gyan Darshan had been stopped even earlier in the beginning of 2014. It was also learnt byindiantelevision.com that IGNOU had applied to WPC for a licence to run television channels, but had been refused by the Department of Telecom which had told them that only Doordarshan can apply for such a channel. DD had refused to apply for the channel on behalf of IGNOU in view of the report by the Telecom Regulatory Authority of India which bars allotment of licences to government bodies to start their own channels.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
