e-commerce
Dtdc enters the rapid commerce race with lightning-fast deliveries
MUMBAI: If you thought Dtdc was fast before, buckle up—because the logistics powerhouse just hit the turbo button. India’s leading integrated express logistics service provider has made a grand entrance into the rapid commerce space, introducing two to four hour rapid delivery and same-day delivery services. Now, waiting for packages will feel more like a coffee break than an eternity.
Marking the first step in this high-speed journey, Dtdc has launched its first dark store in Bengaluru. This marks the beginning of a hyperlocal fulfillment model that will supercharge deliveries, empowering D2C brands, social commerce sellers, and e-commerce businesses to provide lightning-fast order fulfillment.
And the best part? This isn’t just a one-city experiment. Dtdc plans to scale rapid deliveries nationwide, ensuring businesses and customers across India enjoy unparalleled convenience in the fast-paced digital era. The move further cements Dtdc’s role as a key player in transforming e-commerce logistics, where speed isn’t a luxury-it’s an expectation.
Dtdc Express Ltd. founder, chairman & managing director, Subhasish Chakraborty highlighted the significance of this bold move, “This marks a crucial milestone in Dtdc’s journey and reinforces our commitment to driving growth in the rapidly evolving logistics and commerce sectors. Rapid commerce is the future, and we are positioning ourselves to lead this transformation in India.”
Dtdc Express Ltd. CEO Abhishek Chakraborty echoed this enthusiasm, “Launching our first dark store in Bengaluru—India’s e-commerce heartland—is just the beginning. With this initiative, Dtdc is redefining logistics solutions and reshaping how brands and businesses cater to modern consumers. Faster, smarter, and more efficient—this is the future of delivery.”
With this milestone, Dtdc isn’t just delivering parcels—it’s delivering speed, reliability, and a game-changing future for logistics in India.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
