e-commerce
Dreamwear gets a glow up as Ammarzo hits Myntra in style
When it comes to beauty sleep, Ammarzo believes the dream begins before your eyes shut. The luxury sleepwear label, founded by actor-entrepreneur Chahatt Khanna, has officially launched on Myntra, bringing its signature blend of elegance, comfort, and quiet sensuality to bedrooms across India. Think sculpted silhouettes, wisps of lace, and fabrics that whisper you deserve this.
The debut collection is anything but sleepy offering standouts like the ethereal Lace Robe, the flirty Babydoll & Shorts Set, and the elegant Slip Dress designed to make women feel divine even on a Tuesday night. With price tags that deliver indulgence without intimidation, Ammarzo hits the sweet spot between self-care and soft power.
“For me, it was never just about fabric,” said Ammarzo founder & CMD, Chahatt Khanna. “It’s about how a woman feels in that fabric. This launch is about creating pieces that wrap you in confidence and femininity even when no one’s watching.”
More than fashion, the label is threading a shift in mindset. Ammarzo’s arrival on Myntra underscores a growing appetite for innerwear that isn’t merely functional but empowering, intimate, and in sync with a woman’s evolving sense of self. Each piece captures what the brand calls “cinematic minimalism” sunlight on skin, linen blinds, and a glass of wine that says I’ve earned this.
With over 50 million active users, Myntra gives Ammarzo the perfect pillow to rest its ambitions on offering national visibility while staying true to its central credo: that softness and strength can absolutely sleep in the same bed.
So, here’s your sign to ditch that old tee and slip into something more you. Because nightwear, as Ammarzo proves, isn’t just what you wear to bed, it’s how you carry yourself before the dreams begin.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
