iWorld
Dragon Ball DAIMA to stream on Crunchyroll on 11 October
Mumbai: In celebration of the 40 anniversary of Akira Toriyama’s legendary manga, Toei Animation released Dragon Ball DAIMA, a new episodic series based on an original story from the Dragon Ball creator. This highly anticipated series will begin streaming on Crunchyroll on 11 October 2024, with subtitles in the United States, Canada, Latin America, Australia, New Zealand, South Africa, India, and Southeast Asia. Fans can enjoy new weekly episodes simulcast with the Japanese TV broadcast.
Dragon Ball DAIMA introduces a fresh story where Goku and his friends, due to a conspiracy, are turned small. Together with new characters, Glorio and Panzy, they venture into the ‘Demon Realm’. The series is directed by Yoshitaka Yashima and Aya Komaki, with character designs by Katsuyoshi Nakatsuru and the series composition by Yuko Kakihara.
The opening theme, “Jaka Jaan,” is composed by Grammy Award-winner Zedd, with vocals by singer-songwriters CLIEVY and KEEN from C&K. Zedd also produced the ending theme, “NAKAMA,” featuring AI. This collaboration marks a significant moment in Dragon Ball’s musical history.
Dragon Ball DAIMA was initially revealed at New York Comic Con 2023, thrilling fans worldwide. It celebrates Dragon Ball’s incredible global success, building on the legacy of a franchise that began in 1984 and has sold over 260 million manga copies globally.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
