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DoubleClick, Publicis sign global ad serving agreement
NEW YORK: Under the terms of the agreement DoubleClick will be the preferred ad serving provider for all Publicis affiliates throughout North America, Europe, Latin America and Asia including Optimedia, interactive@optimedia, Zenith Media, Zenith Interactive Solutions, Publicis and Saatchi & Saatchi, according to a new partnership between DoubleClick and Publicis Groupe.
As part of this relationship, Publicis will recommend DoubleClick’s DART for Advertisers solution to any clients for whom the company implements third party ad serving. DART for Advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively.
DART for Advertisers is part of DoubleClick’s Advertiser Solutions division, which together with MediaVisor, provides comprehensive online advertising solutions to more than 380 advertisers and agencies, including nine of the top ten global advertising agencies.
Director of Strategic Resources at Optimedia Worldwide and the person responsible for the Publicis Groupe relationship with DoubleClick Anthony Jones says, “Publicis companies manage campaigns on behalf of some of the largest advertisers worldwide including Nestle, L’Oreal, Renault, Hewlett Packard and British Airways. Having worked with DoubleClick in Europe for over two and a half years, we are confident that the global deployment of DART for Advertisers will fulfill our clients’ online ad serving needs and further enhance our ability to deliver targeted and effective interactive solutions.”
Companies within Publicis Groupe include; Publicis Worldwide, Saatchi & Saatchi Worldwide, Fallon Worldwide, Publicis & Hal Riney, Frankel, Burrell Communications, Zenith Optimedia Group (25% owned by Cordiant), Nelson Communications Worldwide, Medias & Regies Europe and Publicis Dialog.
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
