GECs
Double Trouble in Colors’ ‘Bigg Boss 9’ with Salman Khan
MUMBAI: Colors’ controversial yet loved reality show Bigg Boss season 9 is all set to hit the Indian television in October to be hosted by Salman Khan yet again. The first promo of Bigg Boss 9 is out and the audience has lapped it up. Within 24 hours, the promo received more than 60,000 views on YouTube.
What’s more, Colors has also roped in three major sponsors for the ninth season. Bigg Boss 9 will be presented by SnapDeal, powered by Oppo Mobile India and driven by Maruti Swift. It will be produced by Endemol.
This season, Bigg Boss 9 has the tagline – ‘Double Trouble,’ which has been hinted at in the promo. While the contestants’ antics coupled with Khan’s inimitable hosting style has managed to pack a punch more often than not, this time round Bigg Boss seems to have doubled the fun in its ninth season.
The show’s promo features a couple in the house wearing the same shirt and Salman Khan is seen peeping through the door hole. He then looks into the camera and mouths catchy phrases like ‘Double hoga trouble’ and ‘Bigg Boss nau is going to be wow.’
The promos also hint that this season will be tougher than its predecessors. Bigg Boss 9 is likely to go on air from 11 October, soon afterJhalak Dikhhla Jaa Reloaded wraps up.
While the channel has not yet revealed the time slot for the show, it is pertinent to note that previous seasons have been aired in the 9 pm prime time slot. Colors currently airs Chakravarti Ashoka Samrat at 9 pm and Swaragini at 9:30 pm, which are both raking in good ratings for the broadcaster.
It now remains to be seen how Colors rejigs its programming line-up to pave way for Bigg Boss 9.
It may be recalled that last year, Khan had to leave the show midway because of prior commitment towards work and was replaced by choreographer and filmmaker Farah Khan, who hosted the extended edition of Bigg Boss season 8 – Halla Bol.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
