iWorld
DoT extends PLI Scheme for telecom and networking products to 42 beneficiaries
Mumbai: The Ministry of Communications has approved 42 companies, including 28 MSMEs, under the PLI Scheme for telecom and networking products, providing a significant boost to prime minister Narendra Modi’s vision of Atmanirbhar Bharat. Design-led manufacturing will build a strong ecosystem for 5G.
17 companies have applied for an additional 1 per cent incentive under design-led manufacturing criteria. These 42 companies have committed Rs 4,115 crores in investment. This is expected to generate additional sales of Rs 2.45 lakh crores and create more than 44,000 new jobs over the course of the scheme.
The Union budget for FY’22-23 announced a design-led PLI Scheme for telecom and networking products in order to build a strong domestic value chain.
It provided an additional 1 per cent incentive on top of the existing incentives for products designed and manufactured in India. The design-led PLI scheme was launched in June 2022, and applications were invited from design-led manufacturers and others to take advantage of the incentive under the PLI Scheme for five years beginning on 1 April.
Existing PLI scheme companies for telecom and networking products were allowed to add more products and apply for the design-led PLI scheme. They also received the advantage of extending their 5-year PLI Scheme period by one year. This opportunity to shift their first year was taken advantage of by 22 companies, including 13 new applicants.
The enthusiastic response from domestic and global manufacturers to the concrete steps taken by the Government of India to encourage telecom equipment manufacturing demonstrates the Government’s strong confidence in its initiatives. India is on track to become a design and manufacturing center for telecom and networking equipment.
The approved applicants under the PLI Scheme for telecom and networking products are Alphion India , Candid Optronix, Coral Telecom, Design and Manufacturing Vista Electronics , Ehoome IOT, Elcom Innovations, Frog Cellsat, GDN Enterprises , GO IP Global Services ,GX India, Huber + Suhner Electronics, Kaynes International Design & Manufacturing , Lekha Wireless Solutions, Matrix Comsec, Netlink ICT, Netweb Technologies, Panache Digilife, Priyaraj Electronics,Samriddhi Automations ,Sansap Technology , Sixth Energy Technologies , Skyquad Electronics and Appliances Private Limited, Surbhi Satcom Private Limited, Synegra EMS, Systrome Technologies, Tecniqua India, Tianyin Worldtech India , Vihaan Networks , Dixon Electro Appliances, HFCL, ITI ,Neolync Tele Communications, Syrma SGS Technology, Tejas Networks , VVDN Technologies, Commscope India , Flextronics Technologies (India), Jabil Circuit India, Nokia Solutions and Networks India, Rising Stars Hi-Tech , Samsung India Electronics and Sanmina-Sci India.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
