GECs
Doordarshan and Collective Media reimagine the Mahabharat with AI
NEW DELHI: India’s most celebrated epic is getting a technological makeover. Collective Media Network’s Historyverse has unveiled an AI-led reimagining of the Mahabharat, set to premiere on Waves OTT on 25 October 2025. Doordarshan will broadcast it every Sunday at 11:00 AM from 2 November 2025.
The collaboration pairs Prasar Bharati’s nationwide reach with the creative firepower of a next-generation media network. Advanced AI tools have been used to reconstruct the epic’s sprawling universe—its characters, battlefields and moral quandaries—with cinematic scale and striking realism.
“Like millions of Indians, I grew up watching the classic Mahabharata on television every Sunday. It was an experience that shaped my imagination and my connection to our culture,” said founder & group chief executive Vijay Subramaniam. “With Mahabharat, our hope is to give today’s generation a similar touchstone that feels as immersive and unifying as it did for us, but told through the possibilities of today’s technology.”
Prasar Bharati chief executive Gaurav Dwivedi noted that the original Mahabharat‘s re-telecast during lockdown reminded viewers how deeply these narratives bind families together. “Partnering on this AI-led reimagining allows audiences to experience one of India’s greatest epics anew—honouring tradition while embracing cutting-edge technology in storytelling.”
Waves, Prasar Bharati’s official OTT platform, has quickly amassed millions of users with its credible, family-friendly and multilingual content. The platform offers video-on-demand, live events and an extensive library of television, radio, audio and magazine programming. The Mahabharat project exemplifies how heritage and innovation can converge to create contemporary narratives that resonate across India and beyond.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
