iWorld
Doms draws up a million reasons to celebrate on Youtube
MUMBAI: Crayons out and cameras rolling, India’s beloved stationery brand Doms has more than just colour to celebrate. The brand has crossed a major Youtube milestone, turning digital engagement into a canvas of creativity and connection.
Known for fuelling the imagination of learners, creators, educators, and dreamers alike, Doms has used its Youtube platform not just to showcase products, but to spark inspiration. From animated shorts to emotionally resonant brand films, influencer collabs to classroom hacks, Doms’ channel has evolved into a vibrant hub for self-expression, curiosity, and ambition.
Doms chief marketing officer Saumitra Prasad said, “At Doms, we understand that behind every great ambition is a story of preparation, learning, and expression. This Youtube milestone is not just about numbers, it’s about nurturing creativity and building meaningful connections through content. Our journey reflects our core belief that every ambition needs preparation, and we’re proud to support millions as they bring their ambitions to life.”
From the first doodle with a pencil to confident brush strokes in watercolour, Doms has stayed by the side of young learners, students, and artists at every creative juncture. Its Youtube channel has become an extension of this philosophy encouraging kids to explore, students to prepare, and creators to express.
With content that educates, entertains, and empowers, Doms has turned erasers and sketch pens into tools of transformation and now, through screens, it’s crafting a digital legacy to match its classroom credentials.
As the channel continues to grow, Doms promises many more “drawsome” moments ahead. Because whether it’s art, academics, or ambition preparation, after all, begins with the right pencil.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
