I&B Ministry
Does govt propose to regulate kids’ channels? MIB says ‘no’
NEW DELHI: Do watching cartoons have lasting effects on the children? Has the government made any assessment regarding the impact of cartoon channels on kids? Does the government propose to regulate/limit the telecast of cartoon programmes by private channels and Doordarshan in accordance with the examination schedule of children?
Well, these were some of queries raised by an Indian parliamentarian in the Lok Sabha or Lower House yesterday. The government, while admitting kids’ programming could affect children, however, clarified there were no proposal at present to regulate such shows or limiting their broadcast schedules.
Pointing out research does indicate that watching cartoon has both “negative and positive effects” on children, Minister of Information and Broadcasting Rajyavardhan Rathore said the government is not aware of any study or research that conclusively proves watching cartoons or any such other programme has “lasting effect on children”.
Rathore further said, “Presently there is no such policy [to regulate or limit the telecast of cartoon programmes by private channels and Doordarshan].”
According to Rathore, the government grants permission to TV channels under two categories of news & current affairs and non-news & current affairs and there was no separate categorisation (like cartoon channels) for granting of permission by the government to start a TV channel.
“Non-news and current affairs channels are permitted to air programmes of any nature, including cartoon[s], provided the content of the programme adheres to [the] programme code stipulated under the Cable Television Networks (Regulation) Act, 1995,” the Minister added.
Replying to another question on whether the Government proposes to introduce a legislation to regulate web media and news portals for their mandatory registration, Rathore said presently there was “no such proposal” in this regard.
“The government is committed to freedom of speech and expression and privacy of its citizens as enshrined in the Constitution of India. Government does not regulate content appearing on web media. Law enforcement agencies take action on posting of malicious content on specific case to case basis,” the Minister told his fellow parliamentarian.
The MIB, meanwhile, recently told the Supreme Court that it was withdrawing a proposal to set up a social media hub, which was criticized by the civil society and online activists on the ground that the government was trying to prepare a surveillance center to track live the digital footprints of its citizens.
I&B Ministry
Chanchal Kumar appointed MIB secretary
1992-batch officer shifts from DoNER as Sanjay Jaju heads the north-east ministry
New Delhi: The government has rejigged its top bureaucracy, appointing Chanchal Kumar as secretary in the Ministry of Information and Broadcasting, replacing Sanjay Kumar Jaju in a swift senior-level switch.
Kumar, a 1992-batch IAS officer of the Bihar cadre, moves from the Ministry of Development of North Eastern Region (DoNER), where he had been serving as secretary. He steps into MIB as Jaju exits to take charge as secretary, DoNER.
Kumar is no stranger to handling multiple mandates. In December 2025, while at DoNER, he briefly held additional charge as secretary in the Department of Telecommunications during Neeraj Mittal’s leave from December 12 to December 21, ensuring continuity at a critical time.
Jaju, a 1992-batch IAS officer of the Telangana cadre, had taken over as secretary, MIB in February 2024, succeeding Apurva Chandra, who moved to the Ministry of Health and Family Welfare. His tenure combined administrative continuity with a sharper policy pitch on trust in India’s fast-evolving media and advertising landscape.
Speaking at the AdTrust Summit 2026 organised by the Advertising Standards Council of India, Jaju warned that misleading promotions risk eroding public trust even as digital platforms expand reach for businesses, startups and creators. He flagged rising threats from financial scams, deceptive investment schemes and fraudulent job advertisements targeting vulnerable users.
While noting that commercial speech is protected under freedom of expression, Jaju argued that misleading advertising must face regulatory scrutiny. He pushed for a shift in industry priorities—from scale to credibility, authenticity and transparency—especially in disclosures and sponsored content. Truthfulness, accountability and safeguards for vulnerable audiences, he said, must anchor the ecosystem.
Jaju’s move to DoNER and Kumar’s arrival at MIB signal a calibrated reshuffle at the top—continuity in governance, but with a clear message: credibility is the new currency.
