iWorld
Docomo to launch one-day international data service
MUMBAI: Docomo has announced that it will offer a one-day (24-hour) flat-rate data communications billing plan for customers traveling overseas beginning 2 December.
The service, called “Global 1 day Pake,” will vary in cost (980 yen, 1,280 yen or 1,580 yen) depending on the country or region of use. For example, the cost will be 980 yen for South Korea, 1,280 yen for UK and 1,580 yen for the US mainland and Hawaii.
The flat rate will apply to the 24-hour period that begins once the customer activates the service. Activation simply requires tapping a button on a dedicated app, or dialing a dedicated number. At the end of the 24-hour period, the packet communication feature in the user’s mobile device will automatically turn off to avoid unintended data usage, providing peace of mind to users concerned about using roaming services overseas.
Customers can apply for the service at Docomo’s sales channels, including Docomo shops and Docomo information centers.
Customers of Docomo’s existing international flat-rate data service, Global Pake-hodai, can flexibly use this service or the new service depending on their handset or other conditions.
Docomo also plans to introduce a roaming service for LTE-based packet communication services outside of Japan by the end of March 2014.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
