iWorld
Docomo to launch one-day international data service
MUMBAI: Docomo has announced that it will offer a one-day (24-hour) flat-rate data communications billing plan for customers traveling overseas beginning 2 December.
The service, called “Global 1 day Pake,” will vary in cost (980 yen, 1,280 yen or 1,580 yen) depending on the country or region of use. For example, the cost will be 980 yen for South Korea, 1,280 yen for UK and 1,580 yen for the US mainland and Hawaii.
The flat rate will apply to the 24-hour period that begins once the customer activates the service. Activation simply requires tapping a button on a dedicated app, or dialing a dedicated number. At the end of the 24-hour period, the packet communication feature in the user’s mobile device will automatically turn off to avoid unintended data usage, providing peace of mind to users concerned about using roaming services overseas.
Customers can apply for the service at Docomo’s sales channels, including Docomo shops and Docomo information centers.
Customers of Docomo’s existing international flat-rate data service, Global Pake-hodai, can flexibly use this service or the new service depending on their handset or other conditions.
Docomo also plans to introduce a roaming service for LTE-based packet communication services outside of Japan by the end of March 2014.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
