DTH
DoCoMo & Hutchison partner for i-mode deal
MUMBAI: Japan’s NTT DoCoMo, Inc. and Hutchison Telecom Hong Kong, have jointly announced a partnership to bring i-mode services to Hong Kong and Macau by the end of the year, thus, extending Hutchison Telecom’s outreach in Asia.
The parties also agreed to launch an IC card technology service, often referred to as the wallet-phone in Japan, on i-mode enabled handsets.
According to a release, DoCoMo will provide the technology and marketing expertise to the partnership, enabling Hutchison Telecom Hong Kong to offer i-mode services. Hutchison phone customers would be able to download credit onto their cell phones, swipe and use it whenever required. However, the financial details of the agreement were not disclosed.
First introduced in 1999 by NTT DoCoMo, i-mode allows mobile phone users to access the Internet and provide for facilities such as emailing, web surfing, paying bills and shopping.
Stating that the service will be available within a few months, Hutchison Telecom CEO Dennis Lui, added, “We are delighted by this partnership. In addition to providing cutting-edge services for our customers, it consolidates our position as Hong Kong’s most forward-looking mobile operator, as we continue to lead innovative developments in the mobile industry and seek to shape the communications market into the future.”
NTT DoCoMo senior VP and MD of Multimedia Services, Takeshi Natsuno commented, “We are confident that this strategic partnership will bring multiple synergies for both companies as well as other member operators. We are also proud to announce our common strategy in bringing our wallet-phone experience from Japan to the region. This new partnership will certainly drive further expansion of i-mode in the global arena.”
“With its proven business model and unique service platform, i-mode creates an open gateway for content providers. They will be able to immediately tap into the vast potential of one of the largest mobile customer bases in Hong Kong supported by one of the most advanced mobile networks in the world. We will work with content providers to spearhead the next generation of mobile Internet development in Hong Kong,” added Lui.
In addition to DoCoMo in Japan, the signing of this agreement, will have licensed 16 i-mode operators in 24 countries around the world. Also, SMART Communications, Inc. is currently preparing to launch the service in the Philippines, adds the release.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
