e-commerce
Diwali Dhamaka Week flags off on Amazon.in
MUMBAI: The Diwali Dhamaka Week flagged off today morning on Amazon.in. Every day of the week, there will be great deals across hundreds of products from all categories enabling Amazon.in customers to make great savings on their Diwali shopping every hour. Amazon.in will be introducing new Lighting Deals every hour starting 7am to 6pm. In addition, the next seven days will also witness launch of new categories, access to exclusive selection and many new surprises each day.
“Customers can look forward to Amazon.in as their one-stop Diwali shopping destination this week. Each of the seven days, we will offer our customers in India the great savings on thousands of products every hour,” says Amit Agarwal, Country Manager & VP, Amazon India. “We have been receiving an overwhelming response from customers since morning for the deals & offers that are being introduced every hour as part of the Diwali Dhamaka Week,” adds Amit.
Some of the exciting offers that customers can look forward to in the Diwali Dhamaka Week include –
• Rs. 2000 off on Kindle Paperwhite
• Flat 20% off on laptops
• Flat 30% off on mobiles
• FLAT 40% off or more on luggage & bags from brands like American Tourister, Wildcraft, Puma and more
• Flat 25% off or more on Home & Kitchen products
• Upto 70% off on Books
• Flat 55% off on Handbags
• Flat 50% off on Shoes
• Flat 60% , 50%, 40% off on Men, Women & Kids wear respectively
• Flat 50% off on Jewellery
• Flat 50% off or more on 1000+ watches from Timex , Giordano, Maxima Eg0 and more
• Upto 40% off on Video Games
• Flat 40% off on Sports, Fitness & Outdoor products
And more
Some important deals coming up tomorrow include –
• 25% off on Philips HD4419 2300-Watt Smooth and Ribbed Plate Table Grill
• 23% off on Samsung Multi Function Wireless Printer
• 30% off on Easyfit Adult Diapers (Large)
• 34% off on Canon Lide 110 Flatbed Scanner
• Philips HL 7720 750-Watt 3-Jar Mixer Grinder
All deals are available for a limited time and till stocks last. Customers can join the waitlist on deals that are 100% claimed and Amazon.in will alert them when that deal becomes available again.
Special festive packaging
Amazon.in has introduced special festive design packaging for this Diwali season. The festive design packaging has been launched in select but most frequently used sizes. Customers can shop for Diwali gifts on Amazon.in and get them delivered in these special packages without requiring to gift wrap them.
Exclusive Offers
Customers continue to enjoy exclusive access to some of the most sought-after products like the Micromax Canvas A1 with Android One™, the Canon Powershot SX520 camera, Blackberry Passport, Hidesign’s new ICONIC range for both men & women, Timex Weekender collection of watches, audio products from House of Marley, etc.
Customers should download the Amazon Shopping app and visit often to keep track of exciting offers every hour!
Women customers have a lot going for them this Karwa Chauth as Amazon.in has curated a special Ethnic Jewellery for Karwa Chauthand a Jewellery Gift Store for them this week to celebrate the festival
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
