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Ditto TV strengthens regional bouquet with Raj TV alliance
MUMBAI: Zee New Media, the digital media arm of Zeel, is slowly and steadily building its over-the-top (OTT) platform Ditto TV. Close on the heels of adding ETV network channels, Ditto TV has strengthened its regional offering by inking a strategic alliance with Raj Television adding the latter‘s bouquet of channels to its regional pack.
The alliance will now enable Ditto TV to stream live TV content from Raj TV Network to avid viewers of South Indian language channels on their mobiles, PCs and tablets. Raj TV Network‘s bouquet includes channels across genres like GECs, News and Music comprising channels like Raj TV, Raj Digital Plus, Raj Music, Raj Musix and Raj News 24X7.
Commenting on the partnership, Zeel Business Head – New Media Vishal Malhotra said, “Our partnership with Raj TV is of strategic importance to Ditto TV as it will help us strengthen our foothold in the southern markets that we have already penetrated through the ETV range of channels. More importantly, with the enhanced channels offering on the Ditto TV platform, we are delighted to have reached out to the hearts of Indians from around the world, who yearn for such content.”
Raj TV Distribution Director M. Rajrathinam said, “With the evolution of technology, we need to keep pace with the demands of our New Age Viewer, who prefers to view content not only at his convenience, but also at the place of his choosing. Our partnership with Ditto TV offers us the right choice for us to reach out to this viewer. The partnership will also help us accelerate our business beyond our audience base in southern India, to national and global markets.”
The partnership with Raj TV is in addition to the associations Ditto TV already has in place with other leading content providers such as IndiaCast, Multi Screen Media (MSM), Sri Adhikari Brothers (SB), TV Today Network and BBC.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
