iWorld
Ditto TV partners with portals to widen subscriber base
MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) OTT TV app Ditto TV has inked a tie up with the recharge portal Freecharge that allows users to recharge their services online. The service also offers added benefits on every transaction.
Users who subscribe to Ditto TV through Freecharge.in (www.freecharge.in) get a discount of Rs 50 on the monthly subscription of Rs 150. All one has to do is enter his/her mobile number, recharge amount, select Ditto TV under the entertainment category and avail the offer.
The OTT app also tied up with cashkaro.com (www.cashkaro.com), a portal that provides free and discounted coupons for various products on their catalogue. Users can avail of the Ditto TV quarterly subscription pack of Rs 399 at only Rs 199 using the promo code Ditto399.
Speaking about the tie-ups, Ditto TV business head Manoj Padmanabhan said, “Our association with freecharge.in and cashkaro.com allows us to reach out a wider base of users and thus acquire more subscribers for the product.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
