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Ditto TV goes OTT first with ‘before TV’

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MUMBAI: Zee Digital Convergence Limited’s Over The Top (OTT) platform DittoTV now allows viewers to enjoy their favourite content from the channels under Zee Group before airing it on television through their new feature titled ‘before TV’.

The feature is in line with the company and group’s continued focus on content and service innovations for the consumers.

Talking about this new initiative, ZDCL CEO Debashish Ghosh said, “The fact that more and more people are finding it easy to cut away from appointment viewing and watch their chosen entertainment anytime, anywhere, has only driven consumer expectations higher and upped the ante for OTT platforms the world-over. While, original content will remain one of the key drivers and focus of DittoTV’s global operations, serious innovations will help give our consumers something new and engaging all-the-time, every time. before TV is one such step in this direction.”

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The company has recently created an original content titled as Life is Music and also plans to launch music based documentary titled as Chords of Change, which will feature musicians narrating their stories of their struggle and registering their protest in various zones across the country through their music.

The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa. It will also carry non-Indian content shortly in the markets where it has been launched.

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iWorld

Karnataka weighs phone ban for under-16s 

State consults university heads as Goa and Andhra Pradesh examine similar curbs on minors’ online access

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BENGALURU: Karnataka may soon tell teenagers to put their phones away. The Congress-led state government is considering a ban on mobile phone use for students below 16, arguing that social media addiction is warping young minds, denting academic performance and fuelling wider social ills. The proposal is under active discussion, with chief minister Siddaramaiah seeking the views of vice chancellors from state-run universities on whether minors’ access to mobile phones on campuses should be curtailed.

“Today we are discussing this, and as you are all the vice chancellors here, I seek your opinion. Children are falling prey to drugs. Also, in line with various other countries, like Australia, there is a thought to ban mobile phones among students. I want your opinion on this. We are looking at this,” Siddaramaiah said.

The chief minister pointed to what he described as a growing obsession with social media among students. Excessive exposure, he warned, is affecting behaviour, education outcomes and mental health, while increasing vulnerability to drug exposure.

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The debate is not confined to Karnataka. Priyank Kharge, electronics and IT/BT minister, told the legislative assembly that the state is consulting stakeholders on ensuring responsible use of artificial intelligence and social media, particularly by children, according to PTI.

Elsewhere, Goa is reportedly examining a proposal to bar children under 16 from accessing platforms such as Instagram, Facebook and X. In Andhra Pradesh, Nara Lokesh, education minister, has signalled that tighter curbs are under consideration. He has cited online harassment of women and the corrosive effects of excessive screen time on children’s attention spans and academic performance.

Lokesh said the state has commissioned a study of legal frameworks to ensure age-appropriate access to online platforms. The government has also invited Meta Platforms, X Corp., Google and ShareChat to an upcoming Group of Ministers meeting to review global best practice and explore ways to make social media safer for women and children.

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“Trust in social media is breaking down. Children are slipping into relentless usage, affecting their attention spans and education. Women are facing non-stop online abuse. This cannot be ignored. The Andhra Pradesh Government has decided to act. In the meeting of the Group of Ministers on Social Media, we have ordered a study of legal frameworks for age-appropriate access,” Lokesh said in a post on X.

From Bengaluru to Amaravati, the message is sharpening. The smartphone, once a classroom companion, is fast becoming a political flashpoint. For India’s under-16s, the scroll may soon come with a stop sign.

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