iWorld
DistroTV joins the league of elite platforms on Tata Play Binge
Mumbai: Tata Play Binge adds it’s 31 OTT platform with DistroTV, an independent, ad-supported streaming TV platform, to its offering. Featuring over 200 live and linear channels, the platform connects people’s passion points across entertainment, lifestyle, sports, news, business, documentaries, and international content. With a wide array of channels to choose from, DistroTV has something for everyone.
The integration of DistroTV’s channels into Tata Play’s Binge platform is expected to enhance the viewing experience for Tata Play’s Binge subscribers, offering them additional choices in entertainment and news content. DistroTV features a curated, multicultural collection of 200 premium streaming channels. Viewers can access regular programming including an extensive repository of news, lifestyle, entertainment, fashion, and sports content through exclusive broadcasts on DistroTV. Be it niche sports content as available on Court Sports Network and Billiards TV, specialized pursuits like TED, Goalcast, Gusto TV, GQ, Bon Appetit and much more, the platform also caters to other specific tastes and appetites of the audience. For Indian content aficionados, DistroTV also offers popular genres like Bollywood, Music, Food, Business, Devotional and News through channels like Shemaroo Network, YRF Music, 9XM, Mastii, News 18 Channels, ABP Network, TV9 Network and more.
Commenting on the new partnership, Tata Play’s chief commercial and content officer, Pallavi Puri, said, “We are thrilled to embark on this content partnership journey with DistroTV. Now with just 1 Tata Play Binge subscription, our customers can access DistroTV’s impressive and diverse range of 200+ Indian and International channels and over 30 OTT apps, across languages and genres, across smartphones, CTVs, and online.”
“We are delighted to partner with Tata Play Binge, a renowned name in India’s digital entertainment landscape,” said Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV. “This partnership is a significant milestone in our journey to expand our global presence. Bringing our array of free, live streaming channels to Tata Play’s Binge platform is a step forward in our mission to deliver diverse and dynamic content to audiences worldwide.”
DistroScale APAC head Vikas Khanchandani commented on the partnership, “Our collaboration with Tata Play Binge represents a strategic alignment of our vision to democratize content and make it universally accessible. We are thrilled to bring DistroTV’s rich and varied content to Tata Play Binge’s audience, furthering our commitment to delivering exceptional viewing experiences across India.”
DistroTV will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, STAGE, Sun NXT, Animax, PTC Play, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Additionally, Netflix can be availed as a combo pack with DTH channels for all Tata Play DTH subscribers, whereas Amazon Prime Video content can be accessed as an add-on by all Tata Play Binge subscribers, who also have a DTH connection. Viewers can enjoy all 30+ apps on large-screen connected devices through LG, Samsung and Android smart TVs, through the Tata Play Binge+ Android set-top box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
