iWorld
Distraction taps mobile video market for funny home video clips
MUMBAI: The world’s appetite for slapstick humour seems to be insatiable. For the past eight years, Distraction Formats has been feeding it with its ever growing collection of Funny Home Video clips. Now 11,000 strong, Distraction’s collection is reaching out to new audiences through the burgeoning mobile video phone market.
“The versatility of our Funny Home Video collection is such that we have moved beyond the window of television and into the mobile arena. The ancillary possibility of these 20 to 30 second clips as a secondary revenue stream is a sign of the times, and Distraction is at the forefront of this new development,” said Distraction Formats sales executive Sarah Coursey.
Distraction’s Funny Home Video clips are sourced from around the world, and their appeal is universal. Already, the collection has been sold into 60 territories, including the UK- Kirsty’s Home Videos (SKY1), Italy- Paperissima (Canale 5), USA- World’s Funniest Home Videos (Fox) and France – Videogag (TF1).
Now, with the massive growth in popularity of mobile videophones, Distraction has signed deals in Germany, Italy, UK, Russia, Canada and Korea.
“There is a giant market out there and we are working with mobile content providers throughout Europe, North America, Asia and South America to tap it,” said Coursey.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
