Hollywood
Disneys upcoming movie to star Australian newcomer Mitchell Hope
Disney Channel has finally found its lead in the Australian newcomer, Mitchell Hope for its upcoming live-action adventure movie, Descendants. Hope has been cast to play Ben, the son of Beauty (Queen) and the Beast (King). Hope joins Dove Cameron (Liv & Maddie), who will star as Mal, daughter of Maleficent, the malevolent villain from Sleeping Beauty.
Descendants is set in a present day idyllic kingdom, where the benevolent teenaged son of the king and queen (Beast and Belle from Disney’s Beauty and the Beast) is poised to take the throne. His first proclamation: offer a chance at redemption to the trouble-making offspring of Cruella De Vil, Maleficent, the Evil Queen and Jafar who have been imprisoned on a forbidden island with all the other villains, sidekicks, evil step-mothers and step-sisters. These villainous descendants (Carlos, Mal, Evvie and Jay, respectively) are allowed into the kingdom to attend prep school alongside the offspring of iconic Disney heroes including Fairy Godmother, Sleeping Beauty, Rapunzel and Mulan. However, the evil teens face a dilemma. Should they follow in their nefarious parents’ footsteps and help all the villains regain power or embrace their innate goodness and save the kingdom?”
The film will be written by Josann McGibbon whose earlier work includes: Runaway Bride and Desperate Housewives and Sara Parriott (The Starter Wife) and directed by Kenny Ortega (High School Musical). The film’s scheduled to start production in 2014 spring and is slated for a 2015 premiere.
Hope’s previous work includes TV mini-series Never Tear Us Apart: the Untold Story of INXS.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
