Hollywood
Disney’s ‘Star Wars: The Force Awakens’ crosses $2 billion global box office mark
MUMBAI: Star Wars: The Force Awakens has crossed the $2 billion mark worldwide on 6 February, which was its 53rd day of release, thus becoming only the third film ever to do so and just the second to do it in original release.
Additionally, the movie also crossed the $900 million mark at the North American box office and is the only film in history to reach this milestone.
“This is a historic moment for Star Wars, for Lucasfilm, and for Disney, and all of us here are extremely gratified to be a part of this journey with fans around the world who have made Star Wars: The Force Awakens such an extraordinary success. The film’s achievements are truly astounding, and it’s our great honor to relaunch this cinematic galaxy not only for all the devoted decades-long fans but for a new generation who will keep the Star Wars legacy alive for many years to come,” said The Walt Disney Studios chairman Alan Horn.
Through 4 February, Star Wars: The Force Awakens earned an estimated $899.1 million in North America and $1,095.6 million internationally for a global total of $1,994.7 million. Opening internationally 16 December and in the US on 18 December, Star Wars: The Force Awakens posted the all-time biggest global and domestic debuts with $528.9 million and $247.9 million respectively.
Over the course of its eight-week run, it has set numerous other records, including:
– Biggest domestic preview gross ($57 million)
– Biggest opening day domestically ($119.1 million)
– Biggest domestic second weekend ($149.2 million)
– Biggest domestic third weekend ($90.2 million)
– Biggest opening week domestically ($390.8 million)
– Biggest opening weekend in 18 territories: UK (4-day), Australia, Russia, Germany, Sweden, Norway, Finland, Austria, Poland (3-day), Denmark (5-day), Romania, Hungary, Bulgaria, Croatia, Ukraine, Iceland, Serbia, New Zealand
– Fastest film to $1 billion globally (12 days)
– Biggest film of all time in the US and the UK
Directed by J.J. Abrams, written by Lawrence Kasdan & Abrams and Michael Arndt, and produced by Kathleen Kennedy, Abrams and Bryan Burk, Star Wars: The Force Awakens was named one of AFI’s top ten films of 2015 and has received five Academy Award nominations, for film editing, visual effects, sound editing, sound mixing, and for series composer John Williams’ original score.
The Star Wars Saga continues 15 December, 2017, in Star Wars: Episode VIII, picking up in the wake of Star Wars: The Force Awakens. Later this year, Rogue One, a new adventure detailing events prior to Star Wars: A New Hope, will take flight on 16 December, 2016.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
