Kids
Disney takes Antipiracy Action against Mark Labels
MUMBAI: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is now a household word in most countries, including India. The Disney brand extends to virtually all types of merchandise including toys, apparel, home décor, books and magazines, foods and beverages, stationery, electronics and fine art. Across the globe, the Disney name is synonymous with quality and compliance with safety standards. To ensure this, Disney works closely with multiple agencies around the world to protect our Intellectual Property and Brand. These agencies identify piracy at all levels and then take the appropriate action to stem it.
As part of its ongoing enforcement campaign, Disney India this week cooperated with the officers of Shivari Police Station (Mumbai) in their raid against the target Mark Labels, wholesale dealers of stationery and other products operating out of its office and godown on Raey Road in Mumbai. Over 1673 units of counterfeit goods were seized. The owner/proprietor of the stores, Mr. Hitesh Jain was arrested on charges of criminal counterfeiting. Investigations are ongoing to identify the source and/ or locations of the manufacturers of these seized goods, who will also be prosecuted as appropriate.
Disney already has a temporary injunction against Mark Labels from the Delhi High Court restraining them from infringing Disney’s intellectual property rights. The civil suit against Mark Label for injunction and damages is pending before the Delhi High Court.
“We see this as a good first step to protect the integrity of the products that consumers buy from a trusted brand. Disney’s consumer products in India span across multiple lines fashion apparel, home, toys, consumer electronics, stationery, food, health and beauty and publishing. We applaud the efforts of the Police Officers of Shivari Police Station in not only protecting the rights of trusted brand owners, but also protecting Indian consumers from purchasing falsely branded and inferior products”, said Roshini Bakshi, VP and Head of Consumer Products, Retail, Publishing & Franchise Marketing, DCP Shared Services, India
Disney has renewed its focus on counterfeiting within India. Disney’s efforts include working with government agencies and local police. To assist in these efforts, Disney asks that the public report any suspected infringements through an email account Tips@DisneyAntipiracy.com, which it has set up for this purpose. Disney takes a serious note of any suspected violation of its intellectual property rights and cooperates with the appropriate agencies to pursue violators.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
