iWorld
Disney movies on demand reaches over 8 million viewers in EMEA
MUMBAI: Disney Media Distribution EMEA revealed the figures for its branded on-demand service Disney movies on demand and the continued growth of ABC TV on demand and Disney channels on demand, this Mipcom.
Since its launch at Mipcom in October 2012, Disney movies on demand, the family-friendly branded SVOD service, is now available on 12 live platforms in six EMEA territories. Disney movies on demand most recently launched on OSN in the Middle East and North Africa and Wuaki in the UK , reaching over eight million consumers across EMEA.
The service gives customers access to a wide range of Disney’s classic animation and live-action hits including the classic animation ‘Jungle Book’, Disney Pixar’s ‘Monsters’ and ‘Pirates of the Caribbean’.
Since its launch in 2010, ABC TV on demand has been launched on 26 platforms in 16 EMEA territories. In 2013 to date ABC TV on demand has had over 60 million views in EMEA. In 2012, ABC TV on demand launched in four new countries and on 11 new platforms, registering 33 per cent increase in reach and 80 per cent increase in total views.
Disney channels on demand that offers popular Disney channel, Disney XD and Disney Junior series at the click of a button, is now available to 47 million Disney channel subscribers across EMEA on 55 live platforms, with further launches scheduled before the end of the year. The channel on demand has also enjoyed particular success in France, where it is now available to 4.7 million viewers with a 62 per cent uplift in viewers between July 2012 and July 2013.
The Walt Disney Company EMEA SVP & GM media distribution Catherine Powell said, “Disney and ABC Studios content is hugely popular with viewers across EMEA and the significant growth of our branded on-demand services reflects that. We are committed to bringing our great characters and excellent storytelling to all members of the family when they want it; where they want it and how they want it. Our branded services will continue to be a focus for the future.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
