iWorld
Disney movies on demand reaches over 8 million viewers in EMEA
MUMBAI: Disney Media Distribution EMEA revealed the figures for its branded on-demand service Disney movies on demand and the continued growth of ABC TV on demand and Disney channels on demand, this Mipcom.
Since its launch at Mipcom in October 2012, Disney movies on demand, the family-friendly branded SVOD service, is now available on 12 live platforms in six EMEA territories. Disney movies on demand most recently launched on OSN in the Middle East and North Africa and Wuaki in the UK , reaching over eight million consumers across EMEA.
The service gives customers access to a wide range of Disney’s classic animation and live-action hits including the classic animation ‘Jungle Book’, Disney Pixar’s ‘Monsters’ and ‘Pirates of the Caribbean’.
Since its launch in 2010, ABC TV on demand has been launched on 26 platforms in 16 EMEA territories. In 2013 to date ABC TV on demand has had over 60 million views in EMEA. In 2012, ABC TV on demand launched in four new countries and on 11 new platforms, registering 33 per cent increase in reach and 80 per cent increase in total views.
Disney channels on demand that offers popular Disney channel, Disney XD and Disney Junior series at the click of a button, is now available to 47 million Disney channel subscribers across EMEA on 55 live platforms, with further launches scheduled before the end of the year. The channel on demand has also enjoyed particular success in France, where it is now available to 4.7 million viewers with a 62 per cent uplift in viewers between July 2012 and July 2013.
The Walt Disney Company EMEA SVP & GM media distribution Catherine Powell said, “Disney and ABC Studios content is hugely popular with viewers across EMEA and the significant growth of our branded on-demand services reflects that. We are committed to bringing our great characters and excellent storytelling to all members of the family when they want it; where they want it and how they want it. Our branded services will continue to be a focus for the future.”
iWorld
What SMS letters G, T, S and P mean and how they help spot scams
Small alphabet tags on messages reveal whether texts are government or ads.
MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.
Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.
If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.
A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).
The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.
Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.
Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.
While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.
For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.
Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.
Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.
In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.
