iWorld
Disney+ Hotstar to premiere 11-episode prequel to hit show ‘Anupama’
Mumbai: Streaming major Disney+ Hotstar has announced that it will release a 11-episode prelude to Star Plus’ hit television series “Anupama.”
The forthcoming series will see actor Rupali Ganguly reprising her popular role in the digital space. Joining her will be on-screen husband played by Sudhanshu Pandey, as well as the entire cast from the series. The episodes of the prequel will be released over 11 days exclusively on the streaming service.
“Experimenting with new formats is a norm at Disney+ Hotstar, and this vision has led to the genesis of a prequel of the audience’s favorite television show,” said head content Disney+ Hotstar and HSM entertainment network Gaurav Banerjee. “Following the response of our recent titles, and the avid fan following for Anupama, we took the opportunity to further deepen their connection with the character in an all-new format. We are confident that this exciting format will resonate well with India’s series-loving fandom and make the viewers fall in love with the character once again.”
Launched in July 2020, “Anupama” has already aired over 500 episodes. A Hindi adaptation of the popular Bengali series “Sreemoyee”, the show is centered on the life of a Gujarati homemaker.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
