e-commerce
Disney+ Hotstar survey shows surge in budget over last year
Mumbai: As the festive season approaches, Indian consumers are gearing up for a significant shopping spree, as revealed by the positive spending sentiment observed in the third edition of Disney+ Hotstar’s Festive Shopping Sentiment Survey. The survey reflects strong consumer confidence, with shoppers expected to boost their spending by a remarkable 47 per cent compared to last year. Millennials are predicted to lead the charge, with women shoppers notably increasing their budgets by 70 per cent over the previous year, focusing on multiple categories including clothing, mobile phones, food, and beauty products.
Key Findings:
. Increased spending capacity: Improved spending capacity will drive higher expenditures this festive season
. Millennial vs. Gen Z spending: Millennials are expected to spend more compared to Gen Z
. Women shoppers: Women shoppers will increase their budget by 70 per cent compared to last year and shop across more than two categories
. Top categories: Festive shopping baskets will comprise clothing, mobile, food, and beauty products
. Upgrading technology: Consumers are looking to upgrade to 5G-enabled mobile phones and smart TVs this festive season
. Preference for online shopping: 59 per cent of consumers prefer to shop online
. Influence of online video ads: Online video ads will be the top information source, with 58 per cent of consumers discovering brands and services through these platforms
. Digital payment preferences: 67 per cent preference for digital payment options, with UPI leading the way
Disney+ Hotstar head of ads Dhruv Dhawan commented, “We are excited about the upcoming festive season, given the positive consumer sentiment reflected in the survey. Disney+ Hotstar’s wide array of shows and movies across languages offers the perfect platform for brands to connect with consumers as they plan their festive shopping. Our
platform is uniquely positioned to spotlight brands and their offerings through our innovative ad formats and comprehensive targeting options.”
For the upcoming festive season, Disney+ Hotstar has an exciting line-up of shows across English, Hindi, Tamil, Telugu, and Malayalam, as well as marquee live sports tournaments including the Premier League, the ICC Women’s T20 World Cup 2024, and Pro Kabaddi league, making it the platform of choice for advertisers to engage with their consumers. Additionally, the platform offers festive packages for top-watched shows in multiple languages, simplifying campaign planning for advertisers. With innovative ad formats and over 1,000 targeting options, advertisers looking to capitalise on the festive fever will be spoilt for choice on Disney+ Hotstar.
https://discover.hotstar.com/festive-report-2024/
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
